![SecretGardenStorefront2](https://albertcsmith.com/wp-content/uploads/2023/10/SecretGardenStorefront2.webp)
The Secret Garden
A plant nursery for urban enthusiasts, gardners, and nature lovers. With a commitment to sustainability and the love of greenery, they offer a diverse selection of plants, trees, and gardening supplies to cater to any shade of green thumb.
The goal was to produce a versatile brand identity that included a primary logo, secondary logo, storefront signage, merchandise/packaging materials, and an established brand voice to build from.
![SGsketchpad](https://albertcsmith.com/wp-content/uploads/2024/02/SGsketchpad.webp)
![SG_logo2](https://albertcsmith.com/wp-content/uploads/2024/02/SG_logo2.webp)
![SG-DynamicLogos](https://albertcsmith.com/wp-content/uploads/2024/03/SG-DynamicLogos.png)
![SG-BrandColors](https://albertcsmith.com/wp-content/uploads/2024/02/SG-BrandColors.png)
Additional Brand Materials
As part of the new brand identity I also designed everything from staff t-shirts, to packaging and merchandise, to simple tags and stickers for labeling products in the store. This also included copy for a series of phrases that could be used in various places like packaging and social media helping to carry the wit and vibes of the brand personality beyond the logo.
![SG-exterior](https://albertcsmith.com/wp-content/uploads/2024/02/SG-exterior.webp)
![Packaging2](https://albertcsmith.com/wp-content/uploads/2024/02/Packaging2.webp)
![SecretGardenShirt](https://albertcsmith.com/wp-content/uploads/2024/02/SecretGardenShirt.webp)
![SG-Bottle](https://albertcsmith.com/wp-content/uploads/2024/02/SG-Bottle.webp)
![SG Canvas Tote](https://albertcsmith.com/wp-content/uploads/2023/11/SG-Canvas-Tote.webp)
![SG-Tag](https://albertcsmith.com/wp-content/uploads/2024/02/SG-Tag.webp)