The Secret Garden

A plant nursery for urban enthusiasts, gardners, and nature lovers. With a commitment to sustainability and the love of greenery, they offer a diverse selection of plants, trees, and gardening supplies to cater to any shade of green thumb. 

The goal was to produce a versatile brand identity that included a primary logo, secondary logo, storefront signage, merchandise/packaging materials, and an established brand voice to build from.

Additional Brand Materials

As part of the new brand identity I also designed everything from staff t-shirts, to packaging and merchandise, to simple tags and stickers for labeling products in the store. This also included copy for a series of phrases that could be used in various places like packaging and social media helping to carry the wit and vibes of the brand personality beyond the logo.

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