TBalt
A non-profit focused on community improvements and engagement. They were wanting to build out an entire brand identity as they were transitioning from an annual event into an established non-profit. Looking for a logo and branding that would connect to Baltimore and help communicate their mission of coming together to prosper the city.
![t-balt_Logo_MarkVariations](https://albertcsmith.com/wp-content/uploads/2022/05/t-balt_Logo_MarkVariations-1.png)
![Tbalt_sketches](https://albertcsmith.com/wp-content/uploads/2022/05/Tbalt_sketches.jpg)
![Tbalt_alternative](https://albertcsmith.com/wp-content/uploads/2022/05/Tbalt_alternatives.png)
The goal was to incorporate the themes of unity and connection. We worked through a variety of wordmarks, illustrations and icons. Their leadership loved the mashup of the t + b and felt the cyclical element of the arrows helped to reinforce thier mission of empowering the community to care for each other and prosper the city.
![t-balt_Logo_MarkExplained](https://albertcsmith.com/wp-content/uploads/2022/05/t-balt_Logo_MarkExplained-1.png)
Once we had the Logo and brand guide worked out, I put together templates for social media, presentations, and materials for their upcoming event.
![TBalt_Assorted_web](https://albertcsmith.com/wp-content/uploads/2022/05/TBalt_Assorted_web.jpg)