I like to define a brand personality as a combination of your brand story, voice, position, and how you connect to your customers. When we know what we are about and what we believe we can make better decisions that create a stronger culture and connection with our staff and clients. It is never too late to start this process, and every bit of clarity you define will make it easier for you, your team, and your customers to connect consistently.

A quality logo is one of the most important elements for your brand. It should be memorable, flexible, and timeless. Well designed logos fit into a cohesive brand identity and allow a business to grow along with it. Don’t sell yourself and your business short by cutting corners in the logo design process.

A brand’s visual identity is much more than a logo. Developing a strategy based visual language through consistent and cohesive use of color, typography, and mood helps customers quickly recognize your business in our noisy and distracted world. High quality service combined with consistent visual expressions are keys to building customer relationships of trust. I can help you define that identity and build effective and efficient systems/structures around that identity to strengthen your brand.

As a business owner you are an expert in the service or product you are providing. Recognizable and consistent communication across all touch-points is how you build trust, loyalty, and preference with both your audience and your team. Having a well defined brand strategy makes all of that possible and gives you a framework to maneuver within. I can help you refine your thoughts and ideas into a cohesive identity built on effective strategies to help you make decisions and delegate responsibilities that keep your business moving forward.

Marketing is a blanket term for a wide variety of communication materials designed to attract new customers or sell a product. This can include everything from social media ads to road signs and vehicle graphics, and even your employee uniforms or packaging. Your effectiveness is greatly increased when the marketing materials are strategic and connect to the systems you have in place, and your brand’s overall identity. 

For startups and small businesses in particular, finding the time and energy to generate content that is valuable and engaging for your audience can be overwhelming. Having a strategy helps, but sometimes you also need help with execution. I can help create on brand social media posts, photography, video, and even educational materials for your business or service to give you more time to do what you do best.

There are very few businesses left in the world that can survive without some form of online presence. A well designed website helps your business to make a strong first impression and informs customers how to be prepared for your product or service. It can be leveraged for communication and/or sales and is becoming an increasingly important factor when customers search for solutions.